Rockstar Drops Social Club Branding in Lead-Up to GTA 6 Announcement
Ahead of the much-awaited Grand Theft Auto 6 unveiling, Rockstar Games has decided to phase out the “Social Club” branding from its online membership platform.
PC Gamer, referencing the unofficial Rockstar news source @videotechuk_ on X/Twitter, highlighted the change with a comparison of the former Social Club website’s messages. The site’s language has shifted from “Social Club members” to “Rockstar Games members.” For instance, the phrase “You don’t have any Social Club friends” has been updated to “You don’t have any Rockstar Games friends.”
It may appear Rockstar Games are gearing up to sunset the Social Club and launch a new platform. Today the new changes to the Rockstar Games websites brought a new change to the naming scheme of the Social Club to the 'Rockstar Games Platform''. pic.twitter.com/XYVhd1xXtc
— Ben (@videotechuk_) November 20, 2023
While Rockstar Games hasn’t officially commented on the rebranding, remnants of the “Social Club” terminology still linger on its website. Despite the cosmetic changes, it seems the core functionalities of the Social Club, integral to games like Grand Theft Auto 5 and Red Dead Redemption 2, remain intact, suggesting no impact on the player experience.
As Rockstar gears up for a new chapter with the upcoming December reveal of GTA 6, these adjustments could be part of a broader strategy to streamline their platforms in preparation for this next generation. Although not yet confirmed by Rockstar, GTA 6 is anticipated for a 2024 release, marking it as the studio’s first major launch since 2018, and the debut of a new Grand Theft Auto title on the latest console generation, PlayStation 5 and Xbox Series X and S, since GTA V in 2013.
The precise date for the GTA 6 trailer reveal is still under wraps, but indications point to early December 2023, coinciding with Rockstar’s 25th-anniversary celebrations. In the meantime, for the latest updates and a comprehensive overview, fans can refer to IGN’s “Everything We Know” guide on GTA 6.
